E-commerce trends have already grown rapidly last year with the outbreak of COVID-19, as consumers have bought more online than in traditional stores. As more brands go online, competition will continue to grow, and eCommerce trends will grow.
E-commerce Trends 2021 – What can we expect?
In the e-commerce sector, it is extremely important to keep up with future developments and trends. Get ready now for the exciting future of e-commerce by implementing emerging eCommerce trends for 2021.
Augmented reality and virtual reality as trends in e-commerce 2021
Augmented reality is a trend that will intensify in e-commerce in 2021. 51% of consumers say they want to use AR technology to evaluate products.
Using augmented reality, consumers can virtually test the selected product in their daily lives before buying it. Online stores that offer furniture often use AR. This way, customers can virtually test a desk or armchair in the living room before buying it.
Machine learning and artificial intelligence
Machine learning and artificial intelligence already have a significant impact on many areas of activity. The algorithms used to allow a computer-controlled system to some extent to adapt its analyzes and behavior accordingly, based on the analysis of data from a database or sensors. Simply, thanks to machine learning, online stores, for example, will be able to offer potential shoppers a better user experience based on available data and their shopping behavior.
Fixed retail and e-commerce: the omnichannel advantage
With the COVID-19 pandemic, e-commerce sales have exploded this year. However, stationary retail sales are still much higher than in e-commerce.
Effective e-commerce sites are undoubtedly the basis of online trading. But that’s not all. As more and more users access online stores on the move, online trading must undergo a profound change. Here are some numbers:
5G: the network of the future
5G is also expected to be increasingly available worldwide in 2021. The new technology will open up many opportunities for the e-commerce sector. Due to the higher download speed, video content and augmented reality can be offered on an unprecedented scale. Markets could become real shopping malls where online shoppers can look around to find the products they want. 5G in mobile commerce – a 2021 e-commerce trend that you should not miss!
Nowadays people spend a few hours on the internet every day. Much of this time they use social networks, which is why the subject of “social trade” is becoming increasingly important. More and more sales are taking place on platforms such as Facebook, Instagram, or Pinterest. Choosing the right social networking platform for you naturally depends on your product range.
Despite the rapid growth of social commerce, you should not ignore online markets: more than half of online sales are now made in the most important markets in the industry, such as Alibaba and Amazon. Online markets will continue to attract consumers with their extensive offerings and affordable prices and will offset fears of projected economic pressures for 2021.